Overpaid lawyers and unnecessary negotiations

Removing the barriers for new startup founders

The Startup Story

This week, we spotlight SeedLegals, a platform solving the legal and fundraising headaches for European startups. Founded in 2016 by serial entrepreneur Anthony Rose and angel investor Laurent Laffy, the platform is used by over 7,000 startups and has facilitated £1.3 billion in funding.

Startup Story of SeedLegals

Overpaid lawyers and unnecessary negotiations

Anthony Rose and Laurent Laffy met at a party in Rome, where they bonded over their shared frustrations with the traditional startup funding process. Both had experienced the high costs and inefficiencies of dealing with lawyers for every funding round. Rose, a serial entrepreneur with multiple exits from successful startups, wanted a better way to handle these challenges.

“We created SeedLegals to automate legal documentation and streamline fundraising, making it faster and cheaper for startups to get the funding they need”

SeedLegals solves these challenges by providing automated solutions for creating, negotiating, and signing legal documents. This approach allows startups to bypass the lengthy and expensive traditional approach of expensive lawyers for simple and necessary documentation, freeing founders to focus on growing their businesses. The platform's tools include everything from term sheets and shareholder agreements to cap tables and NDAs, designed to be user-friendly and efficient.

“I like to think of SeedLegals as the solution to all the mistakes that I made as a founder myself so that nobody else has to make those same mistakes.”

Successful startups are few and far between

Anthony Rose’s experience has shaped his understanding of what makes a startup successful. With multiple startup exits, Rose emphasizes the importance of early validation.

“The biggest thing by far is to validate your idea before you build it. Building is the easy part; making sure people want it is the hard part. The last thing any founder wants is an expensive legal bill while doing this.”

Removing the barriers for new startup founders

Technology and platforms like SeedLegals have made it easier to become a startup founder in Europe. Automation, streamlined fundraising, and data-driven insights are now crucial for growth. Rose envisions a future where legal complexities and fundraising challenges are minimized.

“We’re committed to helping founders build their startup ideas faster and more efficiently”

As SeedLegals continues to expand its service, it aims to support startups primarily in Europe, making the entrepreneurial process smoother for new founders.

Growth of Foreign Investors in the UK 📈

Distribution of UK startup funding by investor source

In the UK startup market, more than half of venture capital comes from overseas investors. Domestic investment dropped from 47% in 2010 to 38% in 2023, while U.S. investors now hold 35% of the market. Asian investment grew from 1% to 11%, with European cross-border investment steady around 10%. What makes the UK startup market an appealing choice for foreign investors?

To understand the key reasons and deeper insights behind this trend, catch our Thursday publication on SearchVentures Premium.

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This week's edition is sourced from our interview with Anthony Rose, Founder & CEO at SeedLegals

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See you on Thursday :)

Cheers,

Odin Lund & Hari Mohandas

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